Why Online Retailers Should Hide Their Best Discounts

Retailers have long known where to put the bargain bin—in the back of the store, where customers have to work a little bit to find it. That way, they might be tempted on their journey through the aisles to buy something at full price, increasing the store’s bottom line.

When it comes to the online environment, however, retailers have fallen all over themselves to do the opposite—putting discounted items front and center on their homepages in an effort to woo shoppers.

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